I run the entire data and technology function for a multi-brand retail operator.
Warehouse, orchestration, cloud services, internal ops tools, and the e-commerce storefront. One person, five systems, shipped as coherent features rather than handoffs between teams.
Recent work: an in-house loyalty platform that retired a vendor contract and removed six figures of points liability, and an event-driven rewards engine processing 260k+ device scans with instant SMS payouts at verified milestones. 18 years, from Fortune 500 consulting to solo platform ownership. Austin, TX.
Selected Work
GCP Data Platform
The data backbone for a multi-channel retailer, built and run by one engineer: 400+ dbt models on BigQuery, Dagster orchestration, and event-driven ingestion from 20+ source systems. Powers company-wide analytics, reverse ETL, and live dashboards on a 10-minute intraday loop.
Internal Ops Platform
Replaced Power BI as the company's BI layer, retiring hundreds of license seats. Live Sales on a 10-minute loop, Sales Journal with store-activity heatmap, Inventory Movement, and Franchise KPIs with projected Daily Need, all backed by streaming API endpoints on a dbt + Dagster + Postgres stack.
Loyalty
In-house loyalty platform that retired a vendor contract and cut six figures of points liability. Real-time accrual and redemption at checkout with one-tap POS Apply to Cart, plus an admin console with profile-merge and manual-adjustment workflows.
Challenge
Event-driven rewards pipeline: 260k+ device scans processed and 40k+ lbs of verified improvement. Ingests body-scanner data and triggers instant Klaviyo SMS rewards across POS and Shopify, cutting time-to-reward from days to seconds.
Experience
Defyned Brands
2021 – PresentPrincipal Engineer
Sole engineer across the data platform, internal operations applications, GCP cloud services, and the Shopify Hydrogen storefront. Built an in-house loyalty platform that retired a vendor contract and cut six figures of points liability, and an event-driven rewards engine covering 260k+ device scans and 40k+ lbs of verified body-composition change. On the internal side: a streaming-API operations app serving Retail, Franchise, and Finance, and NewStore POS to Power BI reporting with row-level security across roughly 30 hierarchical roles. Storefront work ships through review by an external agency development team.
WP Engine
2018 – 2021Sr. Data Engineer
Marketing data warehouse, web analytics, A/B testing strategy. Built full-funnel attribution and led statistically sound experiment design.
IBM
2010 – 2018Consultant Team Lead, Sr. Solution Consultant
Led a team of services consultants for IBM's SaaS e-commerce and analytics platforms. Primary technical point of contact for Fortune 500 clients through complex implementations, and technical advisor to sales, support, and product management.
Coremetrics
2008 – 2010Implementation Engineer
Implementation training, technical consulting, and analytics best practices for Coremetrics Web Analytics. Level 2 support for client tagging and troubleshooting. Acquired by IBM in 2010.
